Are you running a Real Estate Business?

Free 30 min one-on-one Agent Assessment and free written report on what you can do to become a top 1% agent.

Performance Sales Training

As a sales professional you are the critical link between product, service and sales revenue. Why are only a small percentage of sales professionals truly successful? Sales is simply effective communication which requires both active listening and speaking skills combined with a business model that takes into account competition, the market environment, and your value to the consumer. Most sales professionals never reach their potential because of execution. That can change.

As a real estate professional you are running a business, My approach to building top performing agents focuses on business modelling, higher sales communication through profiling and behavioural mapping, and finally, translating knowledge into real world execution. My focus on highly probable outcomes and creating new sales and habit forming behaviour means agents know they will reach their targets and goals and they know how and when.

Free 30 min one-on-one Agent Assessment and free written report on what you can do to become a top 1% agent.

Free Business Assessment

Yuri KvyetkoSales Rep., RE/MAX Metropolis Realty

Partnering with G.N. Allen completely transformed the way I approach my real estate business. As an agent with RE/MAX Metropolis Realty, I knew the importance of systems – but G.N. Allen took it to another level. From day one, he helped me establish and follow structured processes that brought consistency and clarity to my workflow. With his guidance, I began tracking key metrics – leads, RPs, calls etc…. which gave me a clear sense of progress and direction.

What really sets G.N. Allen apart is his attention to detail and honesty. He helped me lay a solid foundation in lead nurturing, focusing on real relationship-building as well as the proper data management. On top of that, he worked closely with me to tailor scripts that feel natural to my voice and style – boosting both my confidence and results.

If you’re serious about growing a sustainable, high-performing real estate business, I can’t recommend G.N. Allen enough.

Sukh B.Century 21 People's Choice

Working with Allen has been a game-changer for my real estate business. He helped me organize my database, set clear weekly targets, and stay focused, directly leading to closing more deals. Having individual attention on specific areas, such as communication and regular follow-up, made a huge difference, allowing me to strengthen and sharpen my overall strategy. The accountability he provides has kept me consistent and driven. I highly recommend Allen to any agent looking to take their business to the next level. His coaching isn’t just theory- it’s hands-on, practical and does make a difference.

Group Training

I offer group sessions online so that high level sales training is affordable and available to everyone. All real estate topics necessary to make you a top 1% agent are covered with 3 sessions a week each covering a different topic.

$79 a Month

Month-to-month and no contract. Group size in attendance per call is anywhere from 5-50 agents.

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Individual Performance Training

Individual performance training is designed for the already active agent in the 8-15 transactions a year range and we start with a business assessment. From here I look to find ways to add at least 100k to your existing annual commissions.

$600 a Month (4 sessions)

16 sessions are recommended but individual training is offered month-to-month so agents are not locked in a long-term contract.

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Allen has a very thorough understanding of Real Estate and human psychology. He explained very clearly and logically what works, what doesn’t and why for all aspects of the real estate sale: prospecting, presentation, marketing, listing management and closing the deal. The role play component is absolutely necessary to put yourself to the test right away.

Attila Kocsis

Sales Representative

This has been the most beneficial workshop I have participated in. The content focuses on both practical and strategic thinking with a perspective that is uniquely different than that of most sales agents. It is designed to strengthen communication skills which are inherently essential to the success of any sales person. I would highly recommend the workshop. It is well worth the investment.

Allen Jefferson

Sales Representative

Field Training

Ideal for newer agents or lower production agents who still do not have a great deal of experience or expertise. Train on the job and get paid. You work so hard to finally secure a meeting but then are not confident you will be the agent selected.

No transaction, no costs

Ideal for agents that learn better by doing and earning commission and want to ensure their meetings translate to signed clients and deals.

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Role Play Studio

Ideal for a group of 6-10 agents a session is usually on-site at the brokerage and is approximately 3 hours long. Role play converts your sales communication into action. You can understand what you should say but it often does not come out in dialogue as intended in the field costing you client conversions and commissions.

$600 for a 3- hour session

Maximum 10 participants to best ensure everyone has lots of time to role play.

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I have been working with Coach Allen privately since I was a part-time agent. I am consistently generating over a half million dollars in commissions now as a full-time agent regardless of market conditions and we have now laid out a plan to make me a million dollar producer. Highly recommend.

Pardeep Jassi

Century 21, People's Choice Realty

It was my pleasure to take this workshop. I learned a great deal and was able to secure clients from your Open House conversion process. I was new to this filed and was not sure how to proceed. This workshop showed me how to get started. I recommend this workshop to every real estate salesperson.

Fatima Qureshi

Sales Representative

GN AllenProfessional Performance Trainer

GN Allen is from Toronto, Canada, and has conducted professional sales workshops for sales professionals from a wide variety of industries. For the last fifteen years, he has focused almost exclusively on real estate, managing two highly productive real estate teams, participating in hundreds of listing and buyer appointments, and providing sales and communication training to real estate agents for all major real estate brands and organizations in the GTA including Re/Max, Royal LePage, Century 21, Sutton Group, Keller Williams, Chestnut Park, Zolo Realty, and many others.